A friend sent me the following question a couple weeks ago: “We’re on the verge of jumping from dumb phones … to the iPhone. I know there’s plenty of marketing hype and consumer comparison sites out there talking about the pros/cons of various phone platforms. … Should I wait for the iPhone 4 to come down in price? Should I go with the easy $50 opportunity to get a iPhone 3GS?”
As is the case in most areas where we have choices, the answer of course is, “It depends.” This is especially true in the world of cell phones, where we have a lot of choices and they’re continually evolving.
Smart vs. Phone
While it’s easy to focus on the ‘smart’ portion of a smartphone – the applications – I tend to focus first on the original purpose: making phone calls. Making reliable phone calls requires two things: decent cellular coverage and a well-functioning handset. Of course cellular coverage varies widely based on your proximity to the nearest antenna, topography, and physical barriers such as dense walls. It’s also been my experience that two different handsets in the same location on the same network can deliver noticeably different results. So, we have to choose the network that’s best for our location and needs, as well as a reliable handset that uses the network effectively.
Here in the United States, there is a long list of cellular carriers, however there are really only four that could be considered nation-wide networks: AT&T, Verizon Wireless, Sprint and T-Mobile. Most of the rest are mobile virtual network operators (MVNOs) running on top of one of the aforementioned networks. Depending on where you are or where you plan to travel, even some of the big four may be unavailable.
Where I grew up in Indiana, T-Mobile is non-existent. I saw my brother-in-law make a call on Sprint’s network while outside once, though he’d never get a connection indoors. AT&T can work OK indoors, but is somewhat handset-specific, with older 2G (EDGE) phones working better than newer 3G ones. And Verizon Wireless can be crystal clear indoors and out, depending on the device. Your locale may or may not similarly limit your choice of cellular networks to just one or two.
Can you hear me now?
You may have heard that as a blanket rule, Verizon Wireless has the superior network in the United States. It’s used by General Motors for their OnStar services, for example. However, Verizon isn’t always better, nor are they better with every handset. I have an interior office at work in southwest Connecticut, where my company-issued Verizon BlackBerry is unreliable to the point that I’d rather never use it. Conversely, I’ve used a Nokia N8 on AT&T for up to 20 minutes on a single call from my office without issue. At the risk of thoroughly confusing the situation, I’ve also seen a person struggle to maintain calls from my office on an iPhone 3 on AT&T while my boss recently switched to an iPhone 4 on Verizon that worked fine in one test call that I made a couple of weeks ago. It can start to feel like you have to discover a magic combination of network and cell phone that work together in your setting. It always helps to solicit feedback from nearby peers as to what they’re currently using and whether or not they’re satisfied with it.
There’s one other important distinction between cellular providers. AT&T and T-Mobile use GSM technology similar to, though at slightly different frequencies, as most other countries throughout the world. AT&T likes to say that you can “Stay connected while traveling to more than 220 countries and on more than 140 cruise ships, and access email and the Internet in more than 195 countries.” Verizon Wireless and Sprint use CDMA technology, effectively limiting your use to the North America and a much smaller set of other countries. While both Verizon and Sprint offer some dual-mode phones that will roam on GSM when outside of a CDMA country, the current iPhone 4 offered by Verizon is not one of them. If European travel is in your future, an iPhone on AT&T will work on your trip while the phone from Verizon becomes a paperweight. This may not be the case with future editions.
[Less than 24 hours after posting this, I’m reading a rumor that the iPhone 4S may support both CDMA and GSM networks in a single device.]
Enhancing Your Local Signal
If you’re interested in using a cellular network that generally has good coverage but happens to have poor coverage inside your home, three of the big four carriers now offer reasonably-priced femtocells. Think of a femtocell as your own personal cellular repeater in your living room, that leverages your broadband Internet connection to backhaul phone calls to your carrier’s network. These devices are marketed under various names such as the AT&T 3G MicroCell, the Verizon Wireless Network Extender and the Sprint AIRAVE. I just deployed an AT&T 3G MicroCell at home over the Memorial Day weekend, and one of my IT peers is looking into the Verizon Wireless Network Extender for several of our offices.
Another Reception Technique
We all likely heard of ‘antennagate’ in the wake of Apple’s iPhone 4 release. This referred to a phenomenon where the iPhone’s signal strength would fall off – sometimes dramatically – when the phone was held in the hand in a particular way. Apple’s response was to reprogram the algorithm behind the signal strength display and to hand out free ‘bumpers’ to encase the phone’s metal antenna band in an insulating layer. Steve Jobs also noted, correctly, that the iPhone isn’t the only phone that loses signal strength when held in the hand.
I typically fire up a Plantronics Discovery 925 bluetooth earpiece when I’m making calls from a fringe reception area. This allows me to leave my phone lying down, sometimes near a window, while walking around carrying on a conversation. My phone’s limited reception in that particular area isn’t further degraded by my holding it.
iPhone 3GS vs 4
Transitioning into an iPhone discussion, the original question asked whether a $49 iPhone 3GS with 8 GB of flash memory was worth considering as an alternative to the $199 iPhone 4 with 16 GB. We should note that the iPhone 3GS is offered only by AT&T, so that will have to be your network of choice if you are to make this selection. Rather than limit our thinking to the initial cost of acquiring the phone, let’s consider the total 2-year cost between the two. A hypothetical 2-year contract from AT&T featuring 450 rollover minutes, 2 GB of data per month and unlimited text messaging is going to cost $89.99 /month plus taxes and fees. Adding together the cost of the initial phone, a one-time activation fee of $36.00, and two years of service, that iPhone 3GS will cost you $2,244.76 (plus tax) while the iPhone 4 will cost $2394.76. That’s a distinction of 6.2 % over the life of the contract. For my money, I’d pay the extra 6.2% for the latest phone with twice as much flash memory.
iPhone 4, AT&T, Verizon, White, Black
As noted previously, the iPhone 4 is of course available via AT&T or Verizon Wireless. If you’ve already made a decision about which network is right for you, then you’ve still got a few remaining choices. Do you want 16 GB of flash memory, or 32 GB for an extra $100. (That’s only another 4% over the life of our earlier hypothetical 2-year contract.) Do you want a black phone or the recently-release white version, which will put you in a relatively exclusive club for at least the next few weeks?
So far we’ve conveniently ignored the largest-selling smartphone platform of all – Google’s Android OS – which accounted for 36% of all smartphone sales in Q1 2011 according to Gartner. By contrast, Apple’s iOS platform accounted for 16.8% of smartphone sales in Q1, behind 2nd-place Nokia. As someone who regularly uses Linux at home, one might expect that I’d lean toward Android, which uses a Linux kernel. On the contrary, I feel like Android is fairly fragmented at this time, with no consistent operating system updates or security patches from one handset and carrier to the next. On the other hand, users who prefer the maximum flexibility may be well advised to look at Android.
When I began answering my friends question, I stated, “It depends.” It’s probably fitting to end with what I’d choose, were I making the choice today. In relative civilization here in the East, I’d probably start by picking AT&T for the simple fact that all of their higher-end phones will roam globally. While I’m far from affluent when compared to some in Connecticut, I’m also single. A plane ticket for one from, say, New York to London, could conceivably be well within my means at some point during the life of the phone contract. It doesn’t hurt to dream, nor to keep my passport current.
Next, I’d go with the iPhone 4 for it’s broad ecosystem of apps on a consistent, well supported platform. I’d go with a white one, not because my vehicle and furniture are all white, but due to a particular idiosyncrasy within my personality. When a large enough crowd runs in one direction, I sometimes want to run the other. While strictly a cosmetic difference, going white is about the only way to be different with an iPhone at the moment. [Photo courtesy of Apple.]
Finally, I’d go with the 16 GB model versus the 32, as I still want to use my phone as a phone and not run the battery down while watching feature-length movies.
[Update: On June 14th I put my money where my mouth is and purchased this exact phone. So far, so good.]
Now It’s Your Turn
Given the many options and personal motivations behind selecting a phone, I’d expect each of us to reach a slightly different conclusion. Thankfully we’ve got some compelling options to choose from.